Jeff: Well, I heard - and this is probably very rude - but I heard that people in Europe wear perfume to cover up, because they... Valerie: Body odor. Jeff: ...because they don't take baths as often. Valerie: Traditionally I think that's true. Brian: Did you know, too, that our sense of smell is our strongest sense of memory? Valerie: Right, right. Jeff: That's right. Brian: I can tell... because I remember I met this girl about ten years ago and I haven't seen her since. And about two years ago I was at a party and I walked up behind this girl and I had this... she had this beautiful, beautiful perfume on, and the smell immediately evoked memories of this past flame from ten years ago. Valerie: Mm-hmm, mm-hmm. That's fascinating. Jeff: Yeah, I do the same thing every time I walk past a McDonald's. (laugh)