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Psychology And Cars
A growing body of research by automakers is finding that buyers of these two kinds of vehicles are very different psychologically. Sport utility buyers tend to be more restless, more sybaritic, less social people who are 'self-oriented' to use the automakers' words, and who have strong conscious or subconscious fears of crime. Minivan buyers tend to be more self-confident and more 'other-oriented' -- more involved with family, friends and their communities.
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¿äÁîÀ½ À¯ÇàÇÏ´Â 'ÁöÇÁ'½ºÅ¸ÀÏÀÇ ÀÚµ¿Â÷´Â 'sport utility vehicle' À̶ó°í Çϸç, °¡Á·¿ëÀ¸·Î ¸¸µé¾îÁø ¼ÒÇü van Àº 'minivan'À̶ó°í ÇÑ´Ù
body: ¶¼, ¹«¸®
tend to: ...ÇÏ´Â °æÇâÀÌ ÀÖ´Ù
restless: ħÂøÇÏÁö ¸øÇÑ, ºÒ¾ÈÇÑ
sybaritic: »çÄ¡¿¡ ºüÁø
social: »ç±³ÀûÀÎ, »çȸÀûÀÎ
self-oriented: ÀÚ±â ÁöÇâÀûÀÎ
subconscious: ÀáÀçÀǽÄÀÇ
sub: ...¾Æ·¡, ÇÏÀ§ÀÇ Á¢µÎ»ç
self-confident: ÀڽŠÀÖ´Â
other-oriented: ŸÀÎ ÁöÇâÀûÀÎ
involved: °ü·ÃµÈ
Áõ°¡ÇÏ°í ÀÖ´Â ÀÚµ¿Â÷ Á¦Á¶¾÷ÀÚµéÀÇ °í°´Á¶»ç¿¡ µû¸£¸é ÀÌ µÎ ÀÚµ¿Â÷¸¦ ¼±ÅÃÇÏ´Â »ç¶÷µéÀº ¼·Î°¡ ½É¸®ÀûÀ¸·Î »ó´çÇÑ Â÷ÀÌ°¡ ÀÖ´Ù´Â »ç½ÇÀÌ ¹ß°ßµÇ°í ÀÖ´Ù. Sport utility¸¦ ¼±ÅÃÇÏ´Â »ç¶÷µéÀº º¸´Ù Á¤¼ÀûÀ¸·Î ºÒ¾ÈÇÏ°í, º¸´Ù »çÄ¡¼ºÀÌ °Çϸç Á¦Á¶¾÷ÀÚµéÀÇ Ç¥ÇöÀ» ºôÀÚ¸é 'ÀÚ±â ÁöÇâÀû'ÀÎ ´ú »ç±³ÀûÀÎ °æÇâÀ» °¡Á³´Ù. ¶Ç À̵éÀº ÀǽÄ, ¹«ÀǽÄÀûÀ¸·Î ¹üÁË¿¡ ´ëÇØ »ó´çÇÑ µÎ·Á¿òÀ» °¡Áö°í ÀÖ´Â °æÇâµµ º¸ÀδÙ. ¹Ý¸é¿¡ MinivanÀ» ¼±ÅÃÇÏ´Â »ç¶÷µéÀº º¸´Ù ÀڽۨÀÌ ÀÖ°í, º¸´Ù '´Ù¸¥ »ç¶÷µé ÁöÇâÀûÀÎ' Áï, °¡Á·, Ä£±¸ ¹× Áö¿ª»çȸ¿Í º¸´Ù ´õ ¿¬°üµÈ »ç¶÷µéÀÌ´Ù.
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Q.ÁÖ¼Ò ¾µ ¶§ '½Ã ±¸ µ¿ µµ ±º À¾ ¸é ¸®...' µîÀº ¾î¶»°Ô ¿µ¾î·Î ¾²´ÂÁö ¾Ë°í ½Í½À´Ï´Ù.
A. ÁÖ¼Ò¸¦ ¿µ¹®À¸·Î ÀûÀ» ¶§´Â ±¹¾î¿Í´Â ¹Ý´ë·Î ÀÛÀº ´ÜÀ§ºÎÅÍ ½á³»·Á °¡½Ê½Ã¿À. ¿¹¸¦ µé¾î '¼¿ïƯº°½Ã Á¾·Î±¸ ¼Û¿ùµ¿ 141¹øÁö À̵¿¿í ´Ô ±ÍÇÏ (¿ìÆí¹øÈ£ 110 - 101)'´Â
Mr. Dong-Wook Lee
141 Song-wal-dong, Jong-ro-gu
Seoul, Korea
zip code: 110 - 101 ·Î ÀûÀ¸¸é µË´Ï´Ù.
¿Ü±¹ÀÇ °æ¿ìµµ ¸¶Âù°¡ÁöÀÔ´Ï´Ù. ¿¹¸¦ µé¾î
Peter Whang
1855 Du Havre 1212C
Montreal. Quebec Canada
H2K 2X4
¿¡¼ ¸Ç ÀÁÙÀÇ 'Peter Whang'Àº ¼ö½ÅÀÎ À̸§, '1855'´Â °Ç¹°ÀÇ ¹øÁö, 'Du Havre'´Â ±× °Ç¹°ÀÌ À§Ä¡ÇÑ °Å¸® ¸í, '1212C'´Â ±× °Ç¹°ÀÌ ¾ÆÆÄÆ®ÀÎ °æ¿ì ¾ÆÆÄÆ® ³»ÀÇ ¹øÁöÀÌ°í, 'Montreal'Àº µµ½Ã ¸í, 'Quebec'Àº ÁÖ À̸§, ´ÙÀ½Àº ³ª¶ó À̸§ 'Canada' ¸¦ ¼ø¼´ë·Î ÀûÀº ´ÙÀ½ ¸Ç ¹Ø¿¡ ¿ìÆí¹øÈ£ 'H2K 2X4'¸¦ Àû½À´Ï´Ù.
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